Our Commitment to You
Aure is committed to protecting the privacy and confidentiality of personal information we collect from clients, prospective clients, website visitors, platform users, and individuals who communicate with us. Our relationship with you is our most important asset. We understand that you have entrusted us with your private information, and we do everything that we can to maintain that trust.
For purposes of this Privacy Policy, “Aure,” “we,” “us,” and “our” may refer to Aure Financial LLC, and other Aure-affiliated entities, as applicable to the products or services you use. Aure Financial LLC develops and operates the Aure technology platform. Investment advisory services are provided by Aure Advisors LLC, a California-registered investment adviser. Tax services are provided by Aure Tax LLC, an authorized IRS e-file provider.
We use personal information only for appropriate business, legal, regulatory, tax, security, and service-related purposes. We do not sell personal information. We also do not share personal information for cross-context behavioral advertising as that term is used under California privacy law.
This Privacy Policy describes how we collect, use, disclose, protect, and retain personal information, including nonpublic personal information collected in connection with investment advisory services.
Why you need to know?
Federal and state privacy laws require certain financial institutions, investment advisers, tax professionals, and businesses to explain how they collect, use, disclose, and protect personal information.
If you are an investment advisory client, we may need to share certain personal information to service your account, work with custodians and other service providers, process transactions, maintain required records, and comply with regulatory obligations.
If you are a tax client, website visitor, prospective client, or platform user, we may collect and use personal information to provide requested services, operate our website and platform, communicate with you, protect our systems, and comply with applicable law.
Scope of this Privacy Policy
This Privacy Policy applies to personal information we collect from:
- • Visitors to aurefinancial.com and related Aure websites.
- • Individuals who contact us, book a consultation, submit a form, or subscribe to communications.
- • Clients and prospective clients of Aure Advisors LLC.
- • Clients and prospective clients of Aure Tax LLC.
- • Users of the Aure technology platform, dashboard, document tools, or client portal.
- • Individuals who upload documents or connect financial accounts through supported integrations.
This Privacy Policy does not replace any separate agreement, advisory disclosure, tax engagement letter, Form ADV, client agreement, or custodian agreement that may apply to your relationship with us.
What information do we collect from you?
Depending on your relationship with Aure, we may collect the following categories of personal information:
Identifiers and contact information: name, address, email address, phone number, date of birth, government identification information, Social Security number, taxpayer identification number, and similar identifiers.
Financial information: assets, liabilities, income, expenses, account balances, holdings, transactions, banking information, brokerage information, investment activity, investment experience, financial goals, and risk profile.
Tax information: tax returns, W-2s, 1099s, K-1s, estimated tax information, deductions, credits, business income and expenses, real estate income and expenses, entity information, and related tax documents.
Platform and account information: login information, authentication information, account settings, user profile information, document uploads, questionnaire responses, dashboard data, and records of your interactions with our platform.
Communications: emails, form submissions, consultation requests, support requests, call notes, and other communications with us.
Sensitive personal information: some of the information we collect may be considered sensitive, including Social Security numbers, taxpayer identification numbers, driver’s license or government identification numbers, financial account information, tax return information, account credentials, and uploaded documents containing financial, tax, legal, or identity information.
We collect this information only as reasonably necessary to provide requested services, operate our business, maintain security, comply with legal and regulatory obligations, or for other purposes described in this Privacy Policy.
What Information do we collect from other sources?
We may collect personal information from third-party sources, depending on the services you use. These sources may include:
- • Custodians, broker-dealers, banks, and other financial institutions.
- • Account aggregation providers or connected-account services you authorize.
- • Tax software providers, document providers, and e-signature providers.
- • Account applications, advisory agreements, tax engagement letters, questionnaires, and suitability documents.
- • Public records, regulatory sources, identity verification providers, and fraud-prevention tools.
- • Professional advisors or representatives you authorize, such as attorneys, CPAs, trustees, or family members.
- • Other sources needed to provide services, maintain records, verify information, or comply with law.
How We Use Personal Information
We may use personal information for the following purposes:
- • To provide financial planning, investment advisory, tax preparation, tax planning, cash management, document management, and related services.
- • To create and maintain your account, profile, dashboard, or client portal.
- • To process onboarding, questionnaires, account applications, tax documents, and service requests.
- • To communicate with you about your account, services, appointments, documents, and inquiries.
- • To support account aggregation, custodian data, tax workflows, and document organization when authorized by you.
- • To maintain books and records required by law, regulation, professional standards, or contractual obligations.
- • To protect our website, platform, systems, clients, and business from fraud, unauthorized access, misuse, or security incidents.
- • To comply with legal, tax, regulatory, audit, compliance, and law-enforcement obligations.
- • To improve our website, platform, internal operations, and client experience.
We do not use sensitive personal information for purposes unrelated to providing requested services, maintaining security, complying with law, or other permitted business purposes.
Website Cookies and Technical Data
We do not currently use Google Analytics, advertising pixels, retargeting tools, or third-party analytics tools on our website.
Like most websites and cloud-hosted applications, our website, hosting providers, security providers, and infrastructure providers may automatically process limited technical information necessary to operate, secure, and deliver the website and platform. This may include IP address, browser type, device information, pages requested, timestamps, error logs, security logs, and similar technical information.
We use this information for website functionality, security, fraud prevention, troubleshooting, performance monitoring, legal compliance, and related operational purposes.
We do not use this information to sell personal information or share personal information for cross-context behavioral advertising.
If our practices change, such as if we add analytics tools, advertising pixels, retargeting tools, or similar tracking technologies, we will update this Privacy Policy as appropriate.
Connected Accounts and Account Aggregation
If you choose to connect financial accounts through a third-party account aggregation provider or similar integration, we may receive information you authorize, such as account names, institution names, balances, holdings, transactions, account identifiers, and related financial data.
We use connected-account information to provide requested platform, financial planning, investment advisory, cash management, tax planning, or reporting features.
Your use of a third-party account aggregation provider may also be subject to that provider’s own privacy policy and terms. You should review those terms before connecting accounts.
Tax Return Information
If you use tax preparation, tax planning, tax filing, tax representation, or related tax services, we may collect tax return information and related documents.
We use tax return information only to provide requested tax services, tax planning, tax filing, representation, compliance support, related financial advisory services you authorize, or as otherwise permitted or required by law.
We do not use or disclose tax return information for unrelated purposes without any consent required by applicable law.
How do we protect your information?
We maintain administrative, technical, and physical safeguards designed to protect personal information from unauthorized access, use, disclosure, alteration, or destruction.
These safeguards may include encryption in transit, encryption at rest where supported, access controls, authentication, secure document storage, logging, vendor security review, internal policies, and personnel training.
Documents uploaded to the Aure platform are stored using cloud infrastructure with security controls designed to protect client information. Access to client information is limited to authorized personnel and service providers who need access for business, service, compliance, security, or legal purposes.
Our technology vendors provide security and access control over personal information and have policies over the transmission of data.
How We Disclose Personal Information
We may disclose personal information only as reasonably necessary to provide services, operate our business, comply with law, protect our rights, or as otherwise described in this Privacy Policy.
| Reason for disclosure | Do we disclose? | Can you limit this disclosure? |
|---|---|---|
| To provide services and service client accounts, including with custodians, brokers, administrators, financial institutions, tax software providers, account aggregation providers, document providers, technology providers, and other service providers | Yes | Generally, no |
| To comply with law, regulation, legal process, audits, examinations, regulatory inquiries, or law-enforcement requests | Yes | No |
| To authorized representatives, such as a spouse, attorney, CPA, trustee, family member, or other person you authorize | Yes | Yes |
| To non-affiliated third parties for their own marketing purposes | No | Not shared |
| To sell personal information | No | Not sold |
| To share personal information for cross-context behavioral advertising | No | Not shared |
| Information about former clients | Only as permitted or required by law | Not applicable |
No Sale or Sharing of Personal Information
We do not sell personal information.
We do not share personal information for cross-context behavioral advertising.
We do not disclose personal information to non-affiliated third parties for their own marketing purposes.
If our practices change, we will update this Privacy Policy and provide any opt-out rights required by applicable law.
Data Retention
We retain personal information for as long as reasonably necessary to provide services, maintain client records, comply with legal, tax, regulatory, professional, and contractual obligations, resolve disputes, maintain security, and enforce agreements.
Retention periods may vary depending on the type of information, the services provided, and applicable legal or regulatory requirements. For example, investment advisory, tax, compliance, and business records may need to be retained for periods required by law or professional standards.
California Privacy Rights and State-Specific Information
California residents may have certain privacy rights under California law, depending on the nature of their relationship with us, the type of information involved, and whether a particular law applies to Aure or to the information at issue.
These rights may include the right to request access to personal information, the right to request deletion of personal information, the right to request correction of inaccurate personal information, the right to know categories of personal information collected and disclosed, the right to opt out of the sale or sharing of personal information, and the right not to be discriminated against for exercising applicable privacy rights.
We do not sell personal information or share personal information for cross-context behavioral advertising.
Certain information collected in connection with investment advisory services, financial services, tax services, or regulatory recordkeeping may be subject to federal or state financial privacy, tax, professional, or regulatory requirements. Some information may be exempt from certain California consumer privacy law rights or may need to be retained despite a deletion request.
To submit a California privacy request, contact us at info@aurefinancial.com or 650-863-6165. We may need to verify your identity before responding. Authorized agents may submit requests where permitted by law.
For California residents, we limit sharing of nonpublic personal information with non-affiliated third parties and affiliates as required by California financial privacy laws. We do not disclose nonpublic personal information except as permitted by law, with your consent, or as necessary to provide services you request.
Children’s Privacy
Our website, platform, and services are not directed to children under 13, and we do not knowingly collect personal information from children under 13.
If we learn that we have collected personal information from a child under 13 without appropriate consent, we will take reasonable steps to delete that information.
Changes to our Privacy Policy
We will send you a copy of this Policy annually for as long as you maintain an ongoing relationship with us. Periodically we may revise this Policy and will provide you with a revised Policy if the changes materially alter the previous Privacy Policy. We will not, however, revise our Privacy Policy to permit the sharing of non-public personal information other than as described in this notice unless we first notify you and provide you with an opportunity to prevent the information sharing.
Any Questions?
You may ask questions or voice any concerns, as well as obtain a copy of our current Privacy Policy by contacting us at 650-863-6165 or via email at info@aurefinancial.com.